Breakable Glass Packaging Redesign ( Duralex )

Design: Kha Han Kelly Le
Photographs editor: Nhat Nguyen
Project Type: Student Project
School: Academy of Art University
Course: Packaging 2/ Breakable Glass Packaging
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Espresso Mugs
Packaging Substrate / Materials: Cardboard
Printing Process: Silk Screen Printing

Duralex specializes in manufacturing tempered glassware and tabletop and is known for its durability. The purpose of the packaging redesign is to reflect its unique selling point. The design objective is to produce a rigid structure along with minimal yet illustrative graphics that can inform the target audience the products inside the packaging.

Illustrations were inspired by the Caprice Expresso Mugs with the addition of the bold colors intended to build depth to the graphics. Moreover, the simplicity of the designs and the choice of materiality were decided based on the affordability and functionality that Duralex intended to offer.

What’s Unique?
The packaging really takes into consideration of the production costs of the product. Its functionality of securely package the glass with 2 lock tabs of each ends. Moreover, it take into consideration of consumers carrying the packaging. This is shown by the 2 die cuts on the top to provide consumers a better grip of the packaging.

The minimal graphics clearly inform the consumers the information about the product in an easy way without overcrowding informations. The printing method is silk screen printing which cut down the cost of production.