Vesserts

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Design: Mikael Selin
Illustrator/Hand lettering: Andreas Pedersen
Project Type: Produced, Commercial Work
Client: Vesserts
Location: Göteborg, Sweden
Packaging Contents: Vegan Desserts
Packaging Substrate / Materials: Cardboard/paper
Printing Process: Offset

Tiramisu and Cheesecake. Add vegan. Add Africa. Add Herta Boakye-Yiadom Dahl. And you have the recipe for Home-style Vegan Desserts.

By using influences from Ghanaian art, patterns and icons we created an identity that is all but traditional. At least when it comes to delicious desserts. Free from gluten and dairy. Full of handdrawn illustrations and typography.

We created a concept to last over time where cheesecake variations can de defined by using stickers.