Virere – Cannabis Luxury Gift Packaging

Derrick Lin


Design: Peter Farago
Project Type: Concept
Location: New York, USA
Packaging Contents: Cannabis
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flex and Screen printing + Foil stamping

Leveraging the natural social genesis in the category of Luxury Gift Giving:

Old Social Behavior: In previous generations guests arriving at an important celebration would typically bring a bottle of Chivas Regal or Glenfiddich

New Social Behavior: Arrive with a Luxury Cannabis gift more appropriate to their peer groups current appetites and sensibilities.

Here then is gift packaging for the Chivas Regal of Cannabis. The perfect gift for a new generation of Luxury Consumers.

Design-wise we have deliberately distanced ourselves from the historic baggage of marijuana and look to Napa valley wine growers for inspiration. Building an acceptable and aspirational brand in this segment is the key factor in Luxury sales.

What’s Unique?

  • Leverages a natural genesis in the world of Luxury Gifts.
  • The Luxury market is more relevant than ever. Over the past year, the luxury market has grown by 5% worldwide.
  • The application of classic wine packaging textures, graphics, and quality printing techniques to a new class of Luxury cannabis products.