Buza

Design: Tal Marciano
Project Type: Student Project
School: Shenkar college of engineering and design
Course: packaging design
Location: Tel Aviv, Israel
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper Pint
Printing Process: Digital printing

“Buza” is an Israeli ice cream brand managed by a Jewish guy and Arabic guy. (“Buza” means “Ice cream” in Arabic).

They make unique flavored ice cream and they use only fresh ingredients. They currently have a few home-made shops in Israel, and they want to expend and sell their ice cream in supermarkets, so they came to us for a new design for their brand. In the packages I designed I used paint to make the texture of the ice cream using the colors of the ingredients, and than I scanned them.

The packages contains both Hebrew and Arabic writing.