Project Type: Produced, Commercial Work
Location: Seoul, Korea
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, PE
Printing Process: Emboss, Gold paper
This chocolate projects had to show an unique identity of ‘Cacaobaba Booster Chocolate’. A main concept of the booster chocolate is that it gives people wings to fly by consuming chocolate which contains 5 types of powerful healthy ingredients such as maca powder, organic lemon peel, finger root powder and Etc. The design of the booster was inspired by wings statue of Roman period.
We believe the shape and design concept of this design has never applied to chocolate package before. Also, making a clear cutting edge of the wing was very tricky and we had to modify 6 times to perfect.