Smiling Tape – design relaunch tesafilm

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Design: ifp Design
Project Type: Produced, Commercial Work
Client: tesa SE
Location: Hamburg, Germany
Packaging Contents: Adhesive tapes
Packaging Substrate / Materials: Cardboard, plastic

Let it roll – the relaunch of tesafilm adhesive tape

Tesafilm – first introduced in 1936, still THE adhesive tape in Germany. With its help tesa has become one of the world‘s leading manufacturers of technical adhesive tapes and self-adhesive system solutions for industry, craftsmen, and consumers.

Brand new in the market there is the relaunch of the tesafilm range – modern, dynamic and appealing by uniform and advanced range icon („smiling tape“). Attractive and high impact colours for product differentiation offer customers a better orientation while navigating within the product range. An effortless consumer experience when re-buying.

Product specific visual dramatization highlights the benefits and features at the top of the design hierarchy. Individual and self-explanatory illustrations reinforce the nonverbal communication on all packaging. High-quality approach and consistent range appearance as a result.