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Derrick Lin


Design: Yuta Takahashi
Project Type: Produced, Commercial Work
Client: Chiyonokame
Location: Ehime, Japan
Packaging Contents: Japanese Sake
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing

We have redesigned the seasonal sake “Hime Nigori” and “Hime Hanabi” from sake brewery Chiyonokame (Thousand years turtle) in Ehime, Japan. Established in 1716, Chiyonokame is a brewery with over 300 years of history. While we pay respectful tribute to the rich history of Japanese sake culture, we have also created a new Japanese sake design to match the modern scene.

Our symbol is inspired by a turtle facing us, grains of rice and a rice paddy. The white label is reminiscent of rice grains, and we created a simple typography that matches the blank space no matter what scenery is paired with it. The pink glass represents blooming sakura, and the blue glass is symbolic of the sky and sea during the summer; the frosted glass bottle evokes the imagery of a fine Japanese sake.

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What’s Unique?
This package design is characterized by the unprecedented global design of sake. Today’s sake goes beyond culture, and is consumed in various countries, enjoying mariage with various dishes. We have designed a new, contemporary sake package that blends in with the cuisine of the country and the interior of the store, whatever food and sake are combined.