Pita Gyros. Gourmet fast food

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Design: Takhtarova Olga
Project Type: Produced, Commercial Work
Location: Kyiv, Ukraine
Packaging Contents: Food, drinks
Packaging Substrate / Materials: Paper, Plastic

“Pita Gyros” – Greek cuisine restaurant. This is the place where noisy companies gather in order to socialize and eat healthy fast food.

The task of the restaurant brand design was to ensure that the packaging and corporate identity complemented the restaurant’s interior. The idea was based on a graffiti wall, which is the key focus of the restaurant’s interior. In the process of work, characters were drawn and created from scratch, which interacts between themselves and the consumer. The pattern created from the characters was the basis for all elements of the corporate style (packaging, printed materials, advertising campaign). Thus, a bright cheerful pattern is the business card of this restaurant, and also easily remembered and attracts new visitors.