Design: Hattomonkey
Project Type: Produced
Client: Lira, Ltd
Location: Russia
Packaging Contents: Shoes
Packaging Substrate / Materials: Paper

Belltori – is a new brand of women’s shoes and accessories from the “Lira” company. Years in the footwear market, contacts with European designers, an extensive customer base – all this almost guaranteed a successful entry of TM into the market. But first we had to create its own memorable image for Belltori.

Production company emphasizes that Belltori – is refined and modern models that have been developed with the support of Italian designers. The very name «Belltori» is filled with Italy. That’s why we focused on creating the most “Italian” image: elegant, bright, fashionable up to 300%.

Belltori logo became the center of the image; it was created on the basis of fine lettering. For color marking, we used a racy combination of light and bright colors. Quintessence of high fashion with the infusion of European classics …!