Design: Estudio De Vit
Project Type: Produced
Client: RPB Bodegas
Location: Buenos Aires, Argentina
Packaging Contents: Varietal Wines
Packaging Substrate / Materials: Paper Fasson Cuvée Martelé White
Printing Process: Flexography
La Vid is one of the brands of RPB Bodegas of the exports division. This line had an obsolete label that had not received updates many years ago.
The challenge was to renew the brand for a new audience with characteristic elements of the category and reinforce the conceptual content.
The brand was accentuated with a greater prominence, reinforcing the range of characteristic colors for each varietal.
It stands out from the rest of the labels of other brands because of the visual impact generated by these colorful plots, both in the points of sale and in social networks.