NesCafe – Afternoon collection

Derrick Lin


Design: Tina Tsung
Industrial designer: David Jean Hyun
Graphic designer: JQ Lim
Environmental designer: Yashi Sikaria
Project Type: Concept
Location: Mountain View, CA
Packaging Contents: Coffee and sweets
Packaging Substrate / Materials: Plastic, paper

The afternoon collection celebrates the small, chill, and intimate moments of our lives. These casual moments are our escape from the stress and things that we are constantly told to do. It’s a time when we can stop worrying about the future, and just focus on the now. So chill out, grab a NesCafe, and enjoy your afternoon.

NesCafe Affogato is a combination of ice-cream and instant espresso. Instant coffee is the perfect fit for pre-packed affogato because it can be stocked with ice-cream in the freezer. Just add some water, and chill out with your instant affogato.

NesCafe Crush is a single serve packet cookie covered instant coffee. Irresistible and tactile, just follow your imagination, and crush the coffee in your own way before mixing with water. Crush your stress and tiredness, and embrace your afternoon, now.

NesCafe Squeeze is a pocket-sized condensed coffee paste made for millennial nomads. Just squeeze out the coffee paste and mix with cold or hot water, and you can have your coffee whenever and wherever. Regular or double shots, you can easily measure the coffee paste by the stick inside the cap, and not be limited by the standard single serve pack instant coffee.