Passionate’s limited edition series

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Design: Zsofia Mihaly
Project Type: Produced
Client: Passionate Chocolate
Location: Budapest, Hungary
Packaging Contents: Chocolate dragees filled with Hungarian palinka
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

I’ve recently worked on the packaging design of Passionate’s limited edition series. The collection consists of dark and milk chocolate dragees – flavored with four kinds of Hungarian fruit brandies (grape palinka, elderberry palinka, strawberry palinka and blackberry palinka). Each of the four flavours are displayed as a young man and a woman wearing Hungarian traditional costumes.

The idea behind the Passionate product family’s design was to present all the flavours as “personalities” on the packaging, so the customers could identify with the flavour they prefer. I wanted to design a catchy and playful appearance for the boxes, capturing attention and making people smile. When designing the characters I was aiming to capture an engraved look.