Design: Mariela Mezquita
Project Type: Produced
Client: Vida Bebida
Styling / Set Design: Michelle Tiquet
Photography: Rodrigo Chapa
Location: Mexico City
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing
Kombucha is an ancient, mysterious beverage known to improve the body’s function. It is produced fermenting tea with a culture of yeast and bacteria. With a growing popularity, Vida Bebida is one of the first brands to offer this millennial beverage to the Mexican market. For illustrations of the product, we focused on the relationship between humans and nature through rituals, stones, minerals, sorcery, outer space, and ancient legends about immortality. The brand symbol was inspired by the ancient Egyptian symbol of immortality mixed up with a full moon wolf, as kombucha has always been related with living a long healthy life, and the yeast culture + probiotics inside it behave differently when a full moon is present.
With colorful and friendly illustrations, the packaging seems less intimidating and more accessible than other kombuchas on the market.