Green Witch

Design: NOVA BRAND agency
Location: USA
Project Type: Produced
Client: JSC ALKON
Product Launch Location: Global
Packaging Contents: Premium bitter on dried apricots
Packaging Substrate / Materials: Paper, metal
Printing Process: Foil stamping, Flexography

Alkon distillery (1897, Veliky Novgorod) and NOVA BRAND agency developed packaging for the new beverage – GREEN WITCH premium bitter on dried apricots.

GREEN WITCH PREMIUM BITTER: vodka on dried apricots is an exquisite classic for true connoisseurs, has an incredible aroma, elegant notes of the natural sweetness of dried apricots and a delicate sensual warm aftertaste. The best and most selected dried apricots are infused in the ancient cellars at least a month.

The concept of the brand is reflected in the packaging elements: A massive glass bottle with a thick bottom emphasizes the sophistication of the bitter and favorably demonstrates the delicate fruits of dried apricots. The label, necklace and top of the cap are made of metal, high relief stamping emphasizes the premium material, massive branding elements combine with elegant details of the drawings on the necklace and create an overall spectacular panel.

The camouflage cap is made of natural wood and decorated with a metal top branded with the GW monogram. It captivates the warmth of handwork and gives an element of special elegance to the overall packaging of the drink.

The lower tint is made in the manner of a mixologist’s prescription form, where the number of the blend and the number of each bottle are manually entered, which, in turn, emphasizes the limited batch of the released beverage.

The general visual accurately conveys the brand’s style: GREEN WITCH – “the one who has wisdom, knowledge” .

A complex magical image is embodied in the visual concept with a touch of irony and a certain playfulness and sets up for a festive and positive mood, which is perfectly harmonious with the recipe of the beverage : dried apricots are the fruit of the sun and vitality.

In the near future, the Alkon distillery will launch another beverage with an outstanding taste – GREEN WITCH brand and further expand the line.