Design: Marta Portales
Project Type: Produced
Product Launch Location: Spain
Packaging Contents: Chocolate
XOC is a project born from the creation of the naming, identity and packaging for a new artisan chocolate company based in Catalonia.
The naming, XOC, comes from the sound chocolate makes when it breaks, and matches the logo. The logo is formed by these three characters in capital letters transmitting hardness and creating the shape of a chocolate tablet.
A set of three limited edition chocolates was conceived: white chocolate, chocolate with milk and 100% pure dark chocolate.
Each bar offers a multi-sensory experience based on the texture of the packaging and its singular visual design and personality.