Design: Lydia Triner
Location: United Kingdom
Project Type: Concept
Packaging Contents: Ready to drink cocktail
Packaging Substrate / Materials: Aluminium
To propose a new mass-market alcohol brand which falls within the ‘ready to drink’ category; with the target age group of 18- 24 years.
After conducting various primary and secondary research, I discovered that there is a gap in the market in regards to ‘ready to drink’ cocktails. I gathered that the core reason people consume alcohol is to socialise with their peers along with having a good time. I interpreted these findings into an outcome which will be of interest to my target market, developing a brand which incorporates being social, happy and relaxed in its main brand values. My outcome is a range of classic cocktails, which appeals to both genders, which reflects the laid back, upbeat Californian lifestyle.