Hartl´s Jagertee



Design: pacoon Hamburg GmbH
Location: Germany
Project Type: Produced
Client: Friedrich Schwarze GmbH & Co. KG
Product Launch Location: Global
Packaging Contents: Liquor
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Hartl´s Jagertee in the traditional craft alpine atmosphere

Hartl´s Jagertee is the market leader in the Jagertee segment. Hartl´s Jagertee is an alpine speciality, produced in Austria according to an original recipe of the 19th century. After a beautiful day in nature the liquor is used as a popular warm up, especially in winter.

From now on, Hartl´s Jagertee will be available in a new traditional craft look. Influenced by this current design trend, the iconic alpine flair of the brand has been further enhanced. The illustration of the Almoehi has been reinterpreted in a contemporary, reduced style and turned into a catchy and likeable signet. Together with the revised Hartl’s Jagertee logo, it forms the new word-picture brand. The fresher colour climate with a reduced number of colours gives the design authenticity and down-to-earthness.