Natural packaging for natural products

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Global

Agency: Synthesis creative lab
Art director: Farrukh Sharipov
Manager: Alina Mirzaeva
Account manager: Анна Пак
Location: Uzbekistan
Project Type: Produced
Client: Natural packaging for natural products
Product Launch Location: Uzbekistan
Packaging Contents: Dried fruits
Packaging Substrate / Materials: Lagenaria, kalabash, pumpkin
Printing Process: Natural

For several decades, plastic has been a huge environmental concern. Since the 1950s, over 8 billion tons of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic everywhere. We throw away plastic. Most packaging is also made of plastic. Wherein plastic decomposition takes over 300 years averagely.

In an attempt to replace plastic, we came up with the idea of the first packaging made of a vegetable. We chose a certain species of pumpkins as a package – Lagenaria, a plant from the gourd family.

Dry lagenaria is ideal for food packing. Here are the cons:

  • environmental friendliness
  • unique pattern
  • unique size
  • decomposition time – 1 year
  • water- and light-resistance
  • the shape and rigidity are perfect for transportation

Visually lagenaria differs from the usual packaging, thus allowing the product to stand out on the shelf amongst other brands. Natural packaging for natural products!