Design: Tsvetan Mitev
Project Type: Produced
Client: Nordics Oral Care
Product Launch Location: Bulgaria
Packaging Contents: Toothpaste, toothbrush
Packaging Substrate / Materials: Bamboo, recycled paper, cardboard, recycled plastic, plastic
Printing Process: Digital printing
Nordics is a brand that provides sustainable alternatives to daily hygiene products and produces natural toothpaste. Their mission is to fight plastic pollution, inspire and motivate responsible eco-friendly mindset.
By using a certain set of vibrant colors, bold typography, and the products as a centre-piece, I developed a variety of packaging designs that are accessible and distinctive yet serious. The products itself are unique in terms of the materials used to produce, as Nordics is a sustainable brand, it focuses on using mostly recycled or recyclable materials.