Novak Pinot Noir – Limited Range


Design: – Design Studio
Location: Moldova
Project Type: Produced
Client: Novak Winery
Product Launch Location: Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish, foil stamping

Working with small winemakers of Moldova is a real pleasure for us. Because you can actually see the creation of a new brand before your eyes and watch it develop into something new and interesting. This is exactly the case of Novak Winery, for which we’ve developed the original label design in 2017. Back then the design looked rather unusual for the local market, which drew the attention to the new producer. However, with time their product has grown, and the winery faced the necessity of developing a premium design for some of its limited edition wines. This is what this project is all about.

Novak Chardonnay/Riesling/Alb de Onițcani 2018 is an experimental blend comprised of three different wines from three different harvest years. The basis for this label design is the style and composition used for another exclusive product by Novak Winery – Pinot Noir 2017. In case of the new blend we’ve used a gray color scheme, which emphasizes the color of the drink itself, and also allows to set it apart from the previous product in the limited collection. A stylized graphic element was added to depict the proportions of each variety comprising the blend, making the label more informative. As a result, the new product fits organically into the new premium line of products and emphasizes the limited character of this wine.