Crack Head

Design: Teagan
Location: United States
Project Type: Student Project
School: UW-Stout
Course: DES-370
Tutor: Nagesh Shinde
Packaging Contents: Egg hair mask
Packaging Substrate / Materials: Plastic and Paper
Printing Process: Digital printing, Handcrafting

Crack Head creates egg masks that help boost hair growth, strength, and shine. Essential oils in the product enhance health improvements and add a delicate fragrance. Eggs are a rich source of proteins, amino acids, minerals, and vitamins. The combination of these ingredients is very beneficial for nourishing and strengthening hair. Crack Head makes keeping your hair healthy a breeze with only 1-2 uses a week.

Goals of the Project:

• Experiment with the design of a cosmetic brand
• Learn about the products already on the shelves and implement them into my work
• Packaging that makes this product stand out from other cosmetics
• Create a brand name that is fun and catchy
• Create a new logo that will help the product “speak”
• Clean, clear, lighthearted overall design
• Create a design to fit with a specific bottle design

I wanted to create a product that is more natural, yet fun and bright. A fun design would draw people in, then viewers would read the labels and learn that the product is a healthier, more natural alternative to other products. I also wanted to add a bit of humor to the product either in name, design or through the wording on the package.

Eggs are a rich source of proteins, amino acids, minerals, and vitamins. Making a hair mask by combining eggs with oil and essential oils would do wonders for not only the hairs’ look and texture, but can even help promote hair growth and strength depending on the added essential oils.

This product will mainly target women ages 18-40. The product has the opportunity to stray outside of that demographic as the product packaging is more unisex than many products.

What’s Unique?
The use of an unusual name is one of the unique features of the product as well as the product itself. I don’t believe I have ever seen any hair masks on the shelves of stores, but they are big in the DIY community.