Gray’s Sauce Beyond Ordinary

Derrick Lin


Design: Lemon Yellow
Location: India
Project Type: Produced
Product Launch Location: India
Packaging Contents: Sauce
Packaging Substrate / Materials: Glass Bottle

Gray’s challenged us to add more ‘zing’ to their brand. Gray’s came up with a brand essence ‘Sauce Beyond Ordinary’. This idea was then brought to life through expressive and playful ways of adding flavours to food: a slap of sauce, a scatter of spice. These were visually expressed through bold typographic design that captured both the excitement and involvement of adding some zing to your food. The result is a simple, emotive visual identity that lets the product do the talking, with striking on shelf impact.