Piemonte – Italian Pasta Concept

Derrick Lin


Design: Mohsen Gharari
Location: Iran
Project Type: Concept
Packaging Contents: Pasta
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Digital printing, Screen printing, Foil stamping

You can find many different pasta brands in the store today, but none of them are really attractive. Pasta fusilli is a hypothetical brand that brings fun and playful energy to any children’s meal. Each design has its own unique characteristics. Characters help the buyer communicate with the audience in a powerful way.

Given the brand’s main characteristic of making it manually, we decided to introduce three personalities in the style and package of the company, as the pasta is made by certain people. Therefore, each package shows one of the characters of the Italian kings in the cooking process. All images are done in a clear and original way that informs you of the trademark temperament and uniqueness.

In addition, the product contained in the package can be viewed as a hair or beard of one of the regular characters, which also provides access to the product as a closed element. All that allows you to get pasta directly from the hands of the “Italian Chef”. This is a great way to turn your kitchen into an Italian restaurant that brings together all the characters.