ALT

Agency: Very Polite Agency
Head of Creative: Dylan Rekert
Location: Canada
Project Type: Produced
Packaging Contents: Premium liquid cannabis
Packaging Substrate / Materials: Glass vials, boxes, packaging materials

VERY POLITE was engaged to execute the launch of a new revolutionary THC product. We named it ALT – because it opens up the world to many alternative possibilities.

ALT fuses nature with science to enhance human potential through a series of precision liquid cannabis products. ALT elevates the senses and encourages total and complete self -express ion, recreational self – improvement, and flow. Upon learning about the science behind the development of their product, VERY POLITE conceptualized and executed the brand identity, packaging, creative strategy, launch campaign execution, website, PR and route to market strategy.

The packaging features visual elements inspired by navigation instruments such as crosshairs and GPS coordinates, all with crisp, sharp typography set against a high contrast background play on the altitude motif, reminiscent of NASA. The addition of strategically placed red symbols break up the otherwise paired down black, white, and silver palette.