Derrick Lin


Design: Brossy Brand Design
Location: China
Project Type: Produced
Client: Rongcheng
Product release location: China
Package contents: pancakes
Packaging substrate/material: paper, cardboard
Printing process: 4C printing

How do we express inheritance and development? We will combine Chaoshan’s history of change with Chaoshan’s Laobing, in order to raise consumers’ awareness of “Feel it with your heart and miss the old taste through your taste”. Then take the development of the brand as the continuation of this feeling which can pave the way for a deeper impression of the brand in the minds of consumers.