Agency: Design Department
Project manager: Victoria Kozachek
Designer: Elizaveta Bobkova
Location: Russia
Project Type: Produced
Client: Cheeseberry
Product Launch Location: Russia
Packaging Contents: Cheesecakes and birthday-cakes
Packaging Substrate / Materials: Сardboard box

Brand “Cheeseberry” – a major manufacturer of frozen cheesecakes and cakes. This year, the company decided to reach an audience larger than just cheesecake lovers. Our task was to develop packaging for the lines “fit” and “kids”: a series of dietary healthy desserts and children’s berry birthday cakes, holiday cakes.

Two packages for different audiences had to be visually identified as a product of the same manufacturer. Therefore, we have kept the same arrangement of elements to ensure recognition and found a common important feature for both lines – all-natural composition. It was the focus of the development of individual illustrations with the image of the product.

For the line “fit” the dynamic image “cheese berry”, at the same time demonstrate a delicate structure and taste of the product, showing that it is really nothing superfluous in the cheesecake.

The line “kids” illustrated pieces of birthday cake in the section to demonstrate the berry filling and cream. Delicate colors, a pattern of confetti and a fun maze on the back make the packaging more childish and festive.

What’s Unique?
The design that combines two different lines of fitness and children’s cakes with the same concept of all-natural compounds. An informative illustration reveals the basic idea of ​​a brand and product.