Agency: Design department
Designer: Volkov Vyacheslav
Project manager: Schostenko Svetlana
Сopywriter: Volkov Konstantin
Location: Russia
Project Type: Concept
Packaging Contents: Nuts and dried fruits
Packaging Substrate / Materials: Plastic bag

The principles of proper nutrition and healthy snacks are becoming part of the lifestyle and culture of the majority of generation Y. It is important to be bright and speak the language of this culture for the brand that sells nuts and dried fruits as snacks.

Therefore, we suggested the name “Foodcultura”. It will show an understanding of the role of natural products in the human diet, and a friendly logo with soft lines and an “alive” sign. The introduction of the table in the design reflects the serious approach to nutrition – a technique that causes a desire to study the packaging and information on it. Juicy patterns separate the brand from competitors on the shelf. Make it young, but noble, to attract the attention of the right audience.