Design: Lung-Hao Chiang
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Aluminium
Printing Process: Digital printing, Screen printing
In Chinese culture, animals and plants often have another meaning of blessing, called “xian-grui”.
Butterfly and crane patterns symbolize longevity, calabash patterns symbolize prosperity and prosperity, and fish patterns symbolize prosperity.
With the Chinese traditional culture of the Spring Festival couplets, paper-cuts often appear in the colorful characters as the concept, combine the “xian-grui” pattern with the coffee flavor with a playful touch.
Taste the coffee with honey processing and fruity fragrance with the blessing of longevity, the washed coffee with the blessing of happiness and abundance.
On the packaging design with a big good luck to offer good wishes, Taste of Chinese New Year.