Posted on



Agency: Kollektiv
Designer: Giorgi Jananashvili
Designer/Art Director: Giorgi Kalmakhelidze
Creative Director: Buba Radiani
Location: Georgia
Project Type: Produced
Client: Teliani Valley
Product Launch Location: Georgia
Packaging Contents: Chacha (Pomace Brandy)
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen Printing

Telliani Valley launched several limited edition products for the company’s 20th anniversary. Grossmeister (Grandmaster) was one of them. We clearly knew that the product should have had a connection with chess and its look and feel should have been solid/formal, so we headed directly to the chess palace.

The solution was right in front of us – the architectural detail of the palace façade – The Crown. We made the Crown central part of our design. With its simple geometric shape we created pattern, pattern was followed with beautifully crafted typography, typography with die-cut details, die-cut details with black and white colors as on chessboard, as a result, we got a design which is as solid and strategic as chess itself it is a reflection of pure spirit of Grossmeister.

What’s Unique?
Die cut shape of the label which is replicated from the chess palace, (located in Tbilisi, Georgia) unique typography