La Mitica

Design: EPICA Branding & Packaging
Location: Spain
Project Type: Produced
Client: Josep Masachs
Product Launch Location: Global
Packaging Contents: Cava
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing, Foil Stamping, 3d varnish and serigraphy

LA MÍTICA is a different, modern and brave cava that enters the market breaking the traditional schemes and addressing a wide public without complex.

The concept was born as a tribute to Pepita, the grandmother of the JOSEP MASACHS family; always present in the cellar, a strong and hardworking person very dear to everyone, but always in the second line. Today her grandchildren pay homage to her by giving her the prominence she deserves and representing the entrepreneurial spirit of the company.

We have chosen the contrast of the old photograph with a very powerful and transgressive typography to represent the personality of Pepita and these different cavas. The bright and bright colors make the design have joy and modernity making them closer to the end customer and also tell us about the Mediterranean.

What’s Unique?
What makes this design unique is the use of a powerful editorial aesthetic applied to a cava, a very traditional sector that begins to open to other graphics and storytelling style.