Mojo Cacao mono-bars and spreads

Derrick Lin


Agency: N.E.W. / New Extraordinary Women
Creative Directors: Marie Kosenkova, Zarina Groevaya
Design Concept: Karina Zhukovskaya
Project Manager: Mila Morozova
Photographers: Sofya Goncharenko, Daria Kuznetsova
Location: Russia
Project Type: Produced
Client: Mojo Cacao
Product Launch Location: Russia
Packaging Contents: Plant-based bean-to-bar chocolate

Mojo Cacao is a bean-to-bar chocolate brand based in Moscow, Russia. It produces a variety of chocolates and spreads. All of Mojo Cacao’s products are made from high quality, organic and fair trade ingredients, and are gluten, grain, dairy and sugar-free.

Although brand founder Eugenia has a genuine passion for environmental sustainability and individual well-being, which is manifested through brand communication in social media & offline spots.

Therefore, brand team created chocolate, in the composition of which you will not find products that cannot be found growing on the earth: animal milk, refined sugar and artificially created additives – preservatives, lecithin, flavorings and emulsifiers. Only whole ingredients formed the basis of Mojo Cacao products.

Mojo Cacao worked with Moscow based branding studio N.E.W. to develop packaging design for its raw chocolate mono-bars and spreads.

The creative team was inspired by minimalism, modern art and architecture, which are logical complement to the internal content of the product, to which has great importance. Founders’s passion and perseverance, her vision and concise product composition are underlying all design concept.

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What’s Unique?
Mojo Cacao packaging emphasizes the aesthetics of the product, its unique clean composition. Concise and clear lines, minimalism, simplicity and functionality, natural colors and materials – all these are combined in this packaging. It tells us only important information about the product, has no noise is not trying to sell itself.

 Mojo Cacao is an iconic brand, it is brave and innovative. And it needs bold packaging to support intentions to change the world’s feed habits.