Design: Venttura Studio
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, paperboard, cylinder, foil, box, carton pulp
Printing Process: Flexography
A group of independent coffee roasters scattered throughout the Colombian territory decided to create a brand that would unite them all under the same purpose. They wanted to welcome and highlight the diversity of artisan coffee made in every corner of the country, highlighting the variety of places where coffee was produced, and expressing the joy, simplicity and humility of working coffee.
We ventured and developed a strategy focused on the brand and the closest contact points, in this case, people, product and packaging as experiences. We work in the branding process accompanied by a parallel process of strategic art direction focused on identity and we find the need to establish meeting points and peculiarities within the brand idea that can be exploited.
In the research, we found several points and found that there was a common and visual factor that unites the different farms and is their parallel production between banana and coffee crops. The above allowed us to generate an idea for the visual identity of the brand.
It is important for the appropriation of the visual concept in the identity of packaging applications, generating a cultural and complementary product experience.
Identity, color, culture, tradition, and diversity, are the keywords that represent the inspiration for packaging and complement the personality and values of the brand. Accompanied by a series of illustrations cemented in the morphology of the balconies and windows of each of the coffee regions.