Wild child – Baby food

Derrick Lin


Design: Olga Prokhorova
Location: Russia
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Packaging Contents: Porridge for children from 1 to 3 years
Packaging Substrate / Materials: Plastic
Printing Process: Flexograph

Task was a create a brand of children’s porridge.

Target audience: young moms and dads (20-30 years old) living in big cities.

At the age of 1 year, children begin to show their first independence. This is especially noticeable in nutrition when they turn from cute neat “dolls” into wild uncontrollable dirties. Moms and dads are discouraged. How to give the baby the freedom necessary for development, to maintain at least some order and not turn feeding into violence.

In order to “save” the nerves of young parents and alleviate stress during feeding, the Wild child brand was created.

What’s Unique?
Each package has a link to an application where parents can choose a funny mask for the child and use it to feed the baby, turning a boring meal into a game.