Aalbæk Specialties / Delicate Slices

Derrick Lin


Design: Bessermachen
Location: Denmark
Project Type: Produced
Client: Aalbæk Specialties
Product Launch Location: Europe
Packaging Contents: Sliced salami
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Aalbæk Specialties wanted to expand their range and challenge the sliced meat ​​market for the foreign specialties.

Create a product range that represents premium quality and honesty.

The end product was a range of thin, delicate slices that are convenient and make it easy to get exquisite flavors on the tapas table, for lunch or for dinner. Bessermachen developed the packaging design for the range “Delicate Slices”, which consists of conventional and organic variants. The design is based on Aalbæk’s Specialties DNA, taking inspiration in butcher paper and creating a simple design where the product speaks for itself.