Body & Soul

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Design: Denisse Ortega
Location: United States
Project Type: Student Project
School: UTEP
Course: Graphic Design: Portfolio
Tutor: Clive Cochran
Packaging Contents: Personal Care
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital Print

Body and Soul is a fictional, national chain of bath and body personal care boutiques catering to both women and men. Products include bath, hand, and face soaps, body wash, skin lotions and moisturizers, hair care products, and the like. Men’s products include body wash, beard balm, among other bath products.

Products are made for all skin types from natural blends of citric fruits and flowers.

What’s Unique?
Body & Soul was inspired by the yin and yang symbol which represents balance—specifically that between the body and the soul. We are a balance of what is seen, the body, and what cannot be seen, the soul. The brand was created to reflect the idea that taking care of yourself doesn’t end with the outside, but rather continue with what is not seen, your soul.