Ostroviсa Brewery

Design: Daniil Shumakov
Location: Russia
Project Type: Produced
Client: Ostrovica Brewery
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Can
Printing Process: Flexography

Ostrovica is a kraft microbrewery in a small Russian town. It was founded in 2014. In 2015, the identity and labels design were developed for the very first series of beer. That’ s how the story began. With the development of the brewery, the number of beer varieties increased, and the beer types themselves became more complex and diverse. In Russia, there was a craft beer revolution.

There came a moment when the developed design system could no longer manage with the identification of new varieties, and it became difficult to distinguish them from those which already produced. Moreover, in 2018, the brewery switched to bottling beer in cans. By that time, about 50 labels had been issued.

By that time the positioning of the brewery has changed and we realized the need to redesign the identity and packaging. The task was to divide the basic line of 6 varieties that came out constantly and new releases, collaborations and experiments due to different labels.

What’s Unique?
For the basic varieties was developed a label design based on lettering reflecting the character of the beer. The color scheme remained consistent, but the number of colors was limited, which allowed printing labels in 2 Pantone colors.

For new releases, a different label layout scheme was developed, with the logo positioned vertically on the side. This kind of layout allowed to use the entire area of the label, filling it with patterns, typography, or illustrations without changing the position of the sign and logo. Due to this, attention is thus focused on the concept of the variety, and not on the brewery.​​​​​