Design: Tarnay Nataliya
Project Type: Produced
Client: Red Fish alcohol
Product Launch Location: Ukraine
Packaging Contents: Alchohol, gin, sambuca, absinthe
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Label design for RED FISH hard liquor (gin, sambuca and absinthe) looks a bit childish but takes hold in earnest. The main task was to create a design that would be different from any existing ones, that can be found on store shelves and would be as attractive as possible. Crafted alcohol is endowed with soul and character. A positive label image helps to relax and not be afraid of the consequences. There are three completely different characters for each type of alcohol, that are hugging bottles. Names are done in a playful way, and main information is presented in the form of tattoos on character bodies.
Additionally, all labels are animated and can be viewed in augmented reality with the use of Artivive app. In order to view each animation, you have to open Artivive app and point your phone on the picture. An animation with three cocktail recipes for each of the three characters (gin, sambuca, absinthe) will appear on your screen. Drinking alcohol is more fun now!