Starbucks student re-branding

Posted on

Derrick Lin


Design: Salma A Mohammed
Location: Egypt
Project Type: Student Project
School: 6th art and design academy
Course: تصميم مطويات ونشرات
Tutor: Maha El-sherbini
Packaging Contents: Coffee
Packaging Substrate / Materials: Metal

This project is a creative exercise for Starbucks, a company that sells which coffee, drinks and stuff. The packaging is part of full project rebranding for this brand including logo, colors, identity, packaging and manuals.

As known about Starbucks that recently represents itself as a health care product. So, this is the re-branding idea “concept” which I’m trying to make the brown color reflect quality beans were used and the green colour reflects how nature and healthy we are and organic soils.