Agency: Not Yet Famous
Creative director/ Project manager: Vuong Nguyen
Illustrator: Tuong Vy, Tuong Van, Duong Hoang
Producer: Kei Nguyen
Designer: Vuong Nguyen, Tram Anh, Kai
Final artist: Thien Pham
Project Type: Produced
Client: The Coffee House
Product Launch Location: Vietnam
Packaging Contents: Merchandise mug
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, heat transfer printing
Travelers love souvenirs. Because souvenirs to them are not simply a thing, but a personal time-marker which represents vividly memories or unforgettable experience of journey past.
Therefore, we want the gift to be special and we decided to hand-drawing city maps. A city map is like human’s fingerprint, it is unique, it like no other, each map is a lively labyrinth of history, culture, habitat of generations of citizens living in. We added in a few regular tourist attractions, signature dishes or items that related to each city.
We picked colo for the illustrations based on the characteristic of each city. Saigon (Ho Chi Minh city) is orange inspired from its hot weather year-round and terra-cotta building roofs quite popular there, Da Nang is blue-cyan – a peaceful and calm city by the sea, while Hanoi is more time-dyed, historical tonality.