The Coffee House Traveller’s collection

Derrick Lin

Global

Agency: Not Yet Famous
Creative director/ Project manager: Vuong Nguyen
Illustrator: Tuong Vy, Tuong Van, Duong Hoang
Producer: Kei Nguyen
Designer: Vuong Nguyen, Tram Anh, Kai
Final artist: Thien Pham
Location: Vietnam
Project Type: Produced
Client: The Coffee House
Product Launch Location: Vietnam
Packaging Contents: Merchandise mug
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, heat transfer printing

Travelers love souvenirs. Because souvenirs to them are not simply a thing, but a personal time-marker which represents vividly memories or unforgettable experience of journey past.

Therefore, we want the gift to be special and we decided to hand-drawing city maps. A city map is like human’s fingerprint, it is unique, it like no other, each map is a lively labyrinth of history, culture, habitat of generations of citizens living in. We added in a few regular tourist attractions, signature dishes or items that related to each city.

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What’s Unique?
We picked colo for the illustrations based on the characteristic of each city. Saigon (Ho Chi Minh city) is orange inspired from its hot weather year-round and terra-cotta building roofs quite popular there, Da Nang is blue-cyan – a peaceful and calm city by the sea, while Hanoi is more time-dyed, historical tonality.