Tredaniele

Agency: SPAZIO DI PAOLO
Designer: Mario Di Paolo
Location: Italy
Project Type: Produced
Client: TREDANIELE
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper, foil.
Printing Process: Embossing, debossing, hot stamping

That moment of the day when your eyes take a break to look at the horizon colored in blue, light blue, green and pink, right where the sea meets the sky. A union that feels like it is suspended in time and carries a feeling of eternity. The memory is saved and the history reverts to the present time.

Three dinars…three men, Tremonti and Trentinara are the main elements creating the story of “Tredaniele” vineyeards, a project realised by Spazio Di Paolo.

The packaging is enhanced by unique and unconditional values. The silhouette of Tremonti, cut out from “Heritage” paper, represents the certainty at the base of every “Tredaniele” label; Tremonti and its constant relationship with the sun, portrayed by the gold foil, that rotates around it and periodically changes its position.

Colors translate to real feeling; that emotion that you breathe while looking out towards sea over the vineyards 700 meters above sea level. Capri and the Amalfi coast have been curtains of sunsets, sunrises and natural shades for centuries and represented the main inspiration to create this packaging. A unique place, a UNESCO heritage site, marked by the ancient Gods’ worship in the magnificent temples in Paestum. A place full of great lives’ stories and characterised by an ancient winemaking tradition, which has nowadays been rediscovered.

Man, Sky, Earth. The number THREE, a symbol of perfection and divine nature, represents an act of faith towards the Three Daniele brothers’ (Pietro, Gianni and Francesco) vineyard. This divine number outlines a destiny imprinted in time, fixed forever in the specially designed effigy of the coin that takes inspiration from the Three Dinars, typical of the Ancient Rome.

The central decoration, the indelible signature on the label, was created using a double hot plate.