Motyw Studio

Warszawa, Polska

Collaboration: Motyw Studio & Olle Studio
Photo: Yeloow
Location: Poland
Project Type: Produced
Client: The Łask Dairy’s
Product Launch Location: Poland
Packaging Contents: Dairy, cottage cheese, milk
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, digital printing

The Łask Dairy’s specialities include the production of cottage cheese, milk, cream, butter, ripening cheese and fermented beverages. High-quality raw material and 100 years of tradition allow us to hold a key competitive advantage – a healthy, natural product with a traditional taste.

Our task is to create a new, coherent visual identity that will result in better brand recognition. The logo refers to milk, the basic raw material of Łask Dairy’s products. The use of a colour code allows the buyer to quickly determine the fat content of the product.

What’s Unique?
The packaging design line is based on extensive illustrations and incorporates folklore themes and nature. Some new packaging is already on the market. Sales of cottage cheese increased by 70% during this time.