Babi Chilca Baby Food / 2019

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Derrick Lin


Designer: Mine Zarife ATİK
Graphic Designer: Skytech
Location: Turkey
Project Type: Student Project
School: Istanbul Altınbas University
Tutor: Suat Gürsözlü
Packaging Contents: Baby Food, Organic, Healthy
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing

Babi Chilca is an imaginary company that specializes in healthy, organic baby food.

The brand believes that parents should choose what is best for their little ones, especially when it comes to their first food.

The label is printed in soy ink on cotton paper to increase the tactile quality of the packaging.

They wanted the branding to be an alternative to the overused “baby monster mascots” and “hand-drawn type” that are typical solutions for the baby food sector. By creating something clean and impactful, the brand stands out on the shelf against its competitors.