Design: Pranali Linge
Project Type: Concept
Packaging Contents: Instant Chai Mix
Packaging Substrate / Materials: Plastic pouch
Printing Process: Screen printing
“Chaimasala” is an idea of instant chai/tea brand, targeting the masses who love the Indian chai peculiar taste. The design is inspired by traditional tea kettle available in India and use of abstract pattern makes the design uniquely contemporary for the market. The concept of this instant tea mix is that you can drink Chai anytime and anywhere— a time to unwind, re-energize, and relax.
The visual branding was developed taking inspiration from famous Indian tea kettle and enriching the process of creating a collage of colors, flavors, cutouts and demographic.