Chorus

Agency: The Local Collective (TLC)
Designer: Pepe Bratanov
Chief Creative Officer: Matt Litzinger
Managing Director: Kaitlin Doherty
Solutions & Operations Director: Lauren Brown
Location: Canada
Project Type: Produced
Client: We-Vibe
Product Launch Location: Global
Packaging Contents: Couple’s Vibrator
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, Foil Stamping

We were tasked with creating the global packaging design for We-Vibe’s new couple’s vibrator, Chorus. The product is sold on 4 continents and nearly 60 countries. We needed to create a design that would resonate across different cultures.

Gold is universally associated with love, passion, illumination and magic. We used textured gold foil accents to help position the product as the leader, or the gold standard, in the category and create a more tactile experience.

The abstract curvy graphics were inspired by the exploration of the human body that comes during sex, while also giving a nod to the personalization and flexibility of the product.

The colour of each box reflects the colour of the product that can be found inside. The gradient moves from a soft and neutral to a richer and more intense colour to visually represent sexual arousal – starting with gentle foreplay and moving to more intense and passionate play.

What’s Unique?
The way the box opens … it’s the doorway to a special pleasure!