Agency: Airins Design
Creative Director: Arthur Fu
Location: Taiwan
Project Type: Produced
Client: Mojocoffee
Product Launch Location: Asia
Packaging Contents: Coffee
Packaging Substrate / Materials: Foil bags, Paper
Printing Process: Offset printing

“Remember that in your heart there is the real you, you can always look inside and find your true self”

We present the independent corporation image of Mojocoffee; a cafe dedicated to specialty coffee and a cozy environment for its customers. A brand design to create an attractive visual recognition, a witty display of one’s taking off mask to discover own self through taste and smell.

With fun interactions Mojocoffee barista let its coffee drinkers understand the flavors of coffee. The fun graphics and illustrations on the packaging simply bring the brand closer to the customers. The gold and blue colors represent the indulgence of a sophisticated lifestyle.