Design: HI! estudio
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Cookies
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Suglaz is a baking project created by a couple focused on creating special and personalized desserts for commemorative events or simply to congratulate a special person in our life. A smile is the representative icon of the brand, a smile that shows happiness when creating and sharing, the same smile that is part of the brand’s tone of voice.
The identity shows auxiliary elements that remind us of the colored sparks with which some desserts are made denoting the joy, love and passion with which each of them is made.