Derrick Lin


Agency: Fumatory
Designer: Eldar Khalibauri
Location: Georgia
Project Type: Produced
Client: 70 Water
Product Launch Location: Russia
Packaging Contents: Water
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Water makes up about 60 to 70 percent of the human body weight, approximately 67 percent in healthy adults, and an even higher percentage in children. Around 71 percent of the planet’s surface is covered by water. During everyday functioning, water is lost by the body, and this needs to be replaced, most of the water required by the body come through drinking water.

What’s Unique?
The concept of the packaging design stands for a cut line on the etiquette which is exactly 70% of the entire label, showing the clear drink water.

The color palette, we went with is simple black and white that, we think, helps the brand to be easily recognizable on the shelf and makes it easier to pick up from different products. With the large brand mark “70”, the customer can read the brand name and recognize the product name from a regular distance quickly.