Adidas Superstar 50 Years – Limited Edition Packaging

Design: Gilan Atris
Location: Egypt
Project Type: Concept
Packaging Contents: Adidas Shoe Box
Packaging Substrate / Materials: Cardboard box
Printing Process: Flexography, Offset printing

This packaging project is to celebrate the iconic Superstar Adidas shoes for being influential for 50 years. For their anniversary, this limited edition shoebox packaging will be for their 50 years campaign to present the Superstar in a vintage-modern approach. The shoe box contains 2 drawers: 1 for the Superstar shoes, and 1 for the limited edition giveaways, which will be 3 pairs of Superstar socks (each pair has the campaign pattern) and an aluminium box with 4 iconic pins specially customised to support the campaign. This box will be the main box when purchasing a Superstar throughout its 50th-anniversary campaign.

What’s Unique?
This box is different than any other shoebox, as it has 2 sliding drawers that contain the main elements to celebrate the campaign. by having the unique exterior look, It will give its owner the element of surprise, not knowing what they will find inside the box along with their Superstar shoes. In addition to that, the design made on the box is fully customised and digitally hand-drawn for this specific campaign. The giveaways presented with the box will also make whoever buys the product more loyal to the brand (Adidas) and attached. It will make their buying experience of the Superstar more valuable and unique.