Akio

Designer: Robert Dadashev
Art director: Katya Mushkina
3D Visualizer: Pavel Gubin
3D Visualizer: Aleksey Koler
Сopywriter: Alex Kalyan
Location: Russia
Project Type: Student Project
School: British School Of Art & Design
Tutor: Leonid Slavin, Yevgeny Razumov
Packaging Contents: Children’s bathing products
Packaging Substrate / Materials: Plastic

Challenge
Baby hygiene is very important, but how to explain this to small kids? While bathing babies often get upset and start crying. So how to reduce parent’s headaches about this sensitive process?

Solution
More than anything, children love to play. Akio is a Japanese-style bathing tool that turns the bathing process into a fun and interactive game. Parents can play with children attracting their attention with an interesting package. The removable kimono will surprise a toddler, grab their attention and change his or her attitude to a bathing process.