Café Studio

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Design: Hector Henrique
Location: Brazil
Project Type: Concept
Packaging Contents: Caffe
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Café Studio is a coffee factory located in Bom Jardim, a city in the highland region of the state of Rio de Janeiro. With farms, sites and waterfalls, Café Studio found its place 15 years ago in this city with a family of coffee-loving architects.
Then from this passion was born Café Studio, a family factory of pure care, love, history and certainly a lot of design.

In the construction of the visual identity, they were asked to mix with great respect for nature, coffee, architecture and design. So, from this objective was created a visual identity with the main geometric shapes, which are the shapes of things around us, present in nature and represented by humans in mathematics, architecture and design, since ancient times, which refers to observing the shapes, sizes and dimensions of the figures around us.

We have been looking for the details and shapes that nature gives us, such as the circle representing a fruit, a fruit, the triangle representing trees, the square that is not directly linked in nature because it is a perfect shape that needs to be built, but, as for the project the square was the main shape, representing the land for the other shapes to be planted.

As a search for inspiration had the great Bauhaus, Leonardo da Vinci and Leonardo Fibonacci to join the geometric shapes and thus build visual identity, with nature, mathematics, painting, architecture and design.

What’s Unique?
The packaging has its differential due to the minimalist and well-organized design it brings. With its circles, rectangles and triangles perfect for the design on the packaging, a label in the form of a seal with a rustic appearance, which has the visual identity very well applied and distributed on the packaging. With unique phrases that conveys the daily life of coffee in everyone’s home. Very well applied on the packaging.